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The purpose of this study is to evaluate the effect of financial education workshops (FEWs) on parent–adolescent communication about money by controlling for a parent's gender.

This study utilized a pre- and post-survey-based experimental research design for impact evaluation. Assuming that parents often claim that they frequently communicate with their children about money, the researcher asked children to rate their perception of their mothers' financial communication with them. Their mothers completed the pre-survey before agreeing to participate in FEWs. A follow-up survey was conducted for both study groups six months after completing the FEW series. The data consisted of 300 responses on 19 pairs of money communication items from both study groups. Neither the mothers nor the children were aware that data were collected from both the groups.

The results of the paired t-tests support the notion that financial education enhances monetary communication between mothers and adolescents.

This study is helpful to policymakers and financial educators not only to understand the need for “family-based financial education workshops” but also to design and implement such programs to open up the line of “money communication” between parents and children.

This important outcome provides a likely assumption that the enhancement in communication that had been previously constrained by factors such as a “parent's inability or unwillingness to discuss financial matters” is improved by empowering the parent on the subject of personal finance. Second, financial educators and policymakers need to understand that parents play a crucial role in the socialization process of their children. Parents' instructions and communications with their children not only impact the children's financial choices but also make them feel more competent about managing their finances. So, importance of financial socialization strategies should be included in the FEWs designed for the adults.

Existing research studies evaluated the FEW outcomes by reporting a positive change in various financial behaviors of the participants by considering only one unit of the household. This study extends the impact evaluation of FEWs to measure the behavioral outcomes at the household level by considering two units of the household, the mother parent and adolescent child by studying their communication about money.

Recent studies have observed rise in consumer’s ethical concerns about the online retailers while making a purchase decision. The impetus for businesses to use corporate social responsibility (CSR) is evident, but the effects of CSR motives on corresponding processes underlying cause-related marketing (CRM) patronage intention have not been thoroughly examined. This study, anchored on attribution theory, established a research model that better explains the influence of CSR motives on patronage intentions toward CRM-oriented online retailers. Additionally, this study aims to examine the moderating role of spirituality (SPT) on CSR motives and CRM patronage intention (CPI).

Primary data has been collected from 722 respondents and analyzed by using deep neural-network architecture by using the innovative PLS-SEM-ANN method to predict/rank the factors impacting CPI.

The results revealed the normalized importance of the predictors of CPI and found that value-driven motive was the strongest predictor, followed by strategic motive, SPT, age and stakeholder-driven motive. In contrast, egoistic motive, education and income were found insignificant.

The pandemic has transformed the way consumers shop and fortified the online economy, thereby resulting in a paradigm shift toward usage of e-commerce platforms. The results offer valuable insights to online retailers and practitioners for predicting patronage intentions by CSR motives and, thus, effectively engage CRM consumers by designing promotions in a way that would deeply resonate with them. This study assessed and predicted the factors influencing the CPI s, thereby guiding the online retailers to design CSR strategies and manage crucial CRM decisions.